Italian hair rituals: a deep dive into the secret of luscious locks
For centuries, Italian women have been synonymous with effortlessly gorgeous hair – think Botticelli’s ethereal figures and the timeless allure of Monica Bellucci. It’s not just a trend; it’s a deeply ingrained cultural practice.
The foundation: a scalp-first approach
According to Rossano Ferretti, the stylist behind Rossano Ferretti Hair Spa at the Four Seasons in Madrid, the secret lies in prioritizing scalp health. “Our washing method is based on the idea that a healthy scalp is the foundation of beautiful, strong hair,” he explains. It’s a philosophy rooted in generations of tradition, where hair care isn’t merely a cosmetic concern – it’s a ritual.
The four-step process
Ferretti breaks down the process into four deliberate steps. First, a thorough, five-point shampoo application: hairline, crown, both sides of the head, and the nape. Forget frantic scrubbing; the focus is on gentle stimulation.
Massage & mobilization
“Your fingernails should never touch your scalp,” Ferretti insists. Instead, use fingertips for a light, circular massage – a mindful moment designed to boost microcirculation and oxygenate the skin. It’s less about washing and more about self-care, a subtle but powerful shift.
Double down on cleanse
A single wash isn’t always enough. “When there’s a buildup of residue or excess oil, a second application of shampoo can be beneficial for a deeper clean,” Ferretti notes. Consider a clarifying shampoo for an extra boost. The recommended product amounts are key: a walnut-sized dollop for the initial cleanse, and an almond-sized amount for the second.
Essential tools
To help you recreate this luxurious routine at home, here are some recommended products: Moroccanoil Clarifying Shampoo ($30), Act+Acre Clarifying Hard Water Shampoo ($32), Davines VOLU Shampoo ($38), CosRx Peptide 132 Hair Bonding Shampoo ($37), Eva NYC H2-Whoa! Hydrating Shampoo ($14), Base-K The Matcha Rinse Thickening Shampoo ($36), and Redken All Soft Shampoo ($56).
Beyond the basics
Remember, a gentle touch and thorough rinsing are paramount. Don’t rush the process. This isn’t just about clean hair; it’s about cultivating a mindful habit – a legacy of care passed down through families for generations. And if you’re curious about other beautytrends, Vogue’s beauty team is eager to hear from you at beauty@vogue.com.