Adidas 2026: the sneakers shaping next year’s style
Adidas isn’t resting on its laurels. As the industry braces for a shift towards functional aesthetics and a renewed obsession with heritage design, the sportswear giant’s lineup in 2026 is poised to dominate – and it’s not about chasing trends, it’s about anticipating them.
The reigning contenders
Several key models are already generating significant buzz, signalling a powerful strategy for the year ahead. From the sleek practicality of the Taekwondo to the enduring appeal of the Superstar 2, Adidas is clearly betting on a blend of timeless silhouettes and contemporary relevance.
Taekwondo: comfort and function meet streetwear
The Taekwondo, initially conceived for the demands of taekwondo athletes, is experiencing a major resurgence. Its laceless slip-on construction aligns perfectly with the growing desire for effortless, functional footwear. Adidas has wisely layered in updated materials – a durable rubber outsole – keeping the design rooted in its athletic origins while appealing to a Fashion-conscious audience. Expect to see both the Mei Shoes (£90 at Adidas UK) and the standard Taekwondo (£80 at Adidas UK) popping up on influencers’ feeds.
Gazelle: a nineties revival – and it’s working
The Gazelle’s journey from performance shoe to iconic style piece continues unabated. Adidas’s relaunch in 1991, fueled by a Kate Moss-fronted campaign, ignited a cult following, and the model’s simple plimsoll shape continues to resonate. The slightly more colourful iterations, like the Gazelle Indoor W (£94.99 at Selfridges), are proving particularly popular. But don't underestimate the original – the Gazelle remains a powerful symbol of nostalgic cool.
Sl72: the a-list staple
The SL72, already a major player in 2025 thanks to its adoption by celebrities like Bella Hadid, Emily Ratajkowski, and Timothée Chalamet, is set to solidify its position. Originally designed for the Munich Olympics in 1972 – a ‘super light’ sneaker – its narrow silhouette remains remarkably adaptable, pairing equally well with jeans and summerdresses. The SL72 OG (£85 at Stories) is undeniably the shoe to watch.
Superstar 2: zendaya’s spark ignites a flame
The Superstar 2’s resurgence, largely thanks to Zendaya's appearance in Challengers, demonstrates the power of a single, high-profile moment. Originally developed as the professional basketball shoe ‘Supergrip’ in 1965, the iconic rubber shell toe instantly commands attention. Its enduring appeal – a testament to its versatility – is a key factor in its continued success. The Adidas Superstar 2 Shoes (£95 at Adidas UK) are a guaranteed investment for 2026.
Japan: premium heritage reimagined
The Adidas Japan, a premium reissue of a 1964 athletic shoe, represents Adidas’s commitment to honoring its legacy. Featuring high-quality leather and a distinctive double-stitched T-toe, the Japan has seen a significant increase in popularity thanks to collaborations with Grace Wales Bonner and the cult appeal of the H boxing trainers. Currently discounted at £77 at Adidas UK, this model is a must-have for serious sneakerheads.
Final thought
Adidas isn't just selling shoes; it’s selling a lifestyle. And in 2026, that lifestyle will be defined by a meticulous balance of heritage, functionality, and a subtle understanding of what genuinely matters to the next generation of consumers – a shrewd move that guarantees their continued dominance.