Hadid dares cannes: vintage prada disrupts the red carpet

Bella Hadid traded the Schiaparelli gowns for a decidedly more unexpected look at the Cannes Film Festival – a revived Prada Sport set from 1999.

A blast from the past, perfectly timed

While the Croisette has become synonymous with gravity-defying Schiaparelli creations and unapologetic Saint Laurent moments, Hadid opted for a refreshingly low-key, yet undeniably impactful, arrival. The model’s choice wasn’t just a stylistic decision; it was a quiet statement about the evolving nature of luxury and runway influence.

She paired a light grayish blue mock-neck vest and matching knee-length trousers, signature red piping included, with a pair of Puma Speedacts sneakers – a nod to a trend already buzzing amongst other Fashion-forward celebrities like Rihanna and Jennifer Lawrence. This isn’t some fleeting fad; Prada Sport, launched in 1998, was an early pioneer in the luxury athleisure space, anticipating a market shift years ahead of its time.

The look, a near-thirty-year-old vintage pairing, felt remarkably contemporary, largely thanks to the considered styling. Hadid understood the power of accessorizing, elevating the piece with those evocative sneakers. It’s a subtle rebellion against the overtly opulent often associated with the festival – a reminder that sometimes, the most interesting narratives emerge from unexpected sources.

And, considering Hadid’s recent Prada debut on the fall 2026 runway (walking four times), this unexpected return to the brand’s archives feels particularly relevant. It suggests a deeper connection, a strategic move, and a willingness to push boundaries beyond the traditional red carpet spotlight.