Beyond saint-tropez: unveiling the untouched riviera charm of the var coast
Forget the relentless crowds and exorbitant prices of the classic French Riviera. A quieter, more authentic experience awaits along the Var coast – a stretch of coastline stretching west of Saint-Tropez, where Riviera elegance persists, largely undisturbed.
Discovering a riviera reimagined
The Var coast isn’t about the manufactured glamour of Nice or Cannes. It’s a deliberate absence of the trappings – no Monaco’s obsessive ambition, no Cannes’ film festival frenzy, fewer Michelin stars. Instead, it offers something far more valuable: nature in abundance – from the dramatic cliffs of the Estérel to the shimmering Îles d’Or, and vineyards producing remarkably underrated wines. This is a Riviera for those who appreciate the present, not just chasing a manufactured future.
A landscape of protected beauty
What the Var boasts is a remarkable preservation. The Port-Cros National Park safeguards a significant portion of the coastline, reflecting a restrained approach to tourism. This translates to a slower pace, a deeper connection with the land and sea. The region benefits from a consistently warmer climate, a function of its sheltered location and microclimates, providing a welcome alternative to its eastern neighbors.
Highlights of the var coast
From the art and design-forward hotels popping up – like the newly restored Zannier Île de Bendor – to the no-frills seaside villages and the burgeoning cultural scene, the Var is poised for a genuine moment. Don’t miss a visit to Sanary-sur-Mer, particularly on Wednesdays for its vibrant weekly market, or the Musée Frédéric Dumas, a surprisingly authentic glimpse into the history of scuba diving. A detour to Hyères, with its palm-lined boulevards and Belle Époque villas, is also essential.
A taste of the var
Sample the region’s Mourvèdre-driven reds, earning a reputation for structure and age-worthiness, while enjoying a glass of local pastis in Port-de-Bendor. Or explore the area’s culinary delights, from the fresh catches at the Sanary harbor to the seasonal produce of the surrounding farms. A drive along the coastal path reveals the raw beauty of the Cap Bénat peninsula, culminating in a visit to Château Malherbe, a biodynamic estate producing pale, saline rosés, and the nearby village of Bormes-les-Mimosas, with its fragrant mimosa trees.
Final thoughts
The Var coast isn’t trying to be anything it’s not. It’s a place where Riviera charm endures, unburdened by the pressures of excess. It’s a destination for those seeking understated elegance, authentic experiences, and a connection to the soul of France. It’s time to look beyond the headlines and discover this remarkable corner of the Riviera.